Baby Wrap - Jamie - L'il Fraser

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Product Code: LIL-9341030000167
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L'il Fraser – the perfect baby wrap was born!

The L'il Fraser wrap is a stylish, affordable and high quality baby wrap. It’s big, it’s beautiful and it’s the handiest essential baby item ever. Parents use it as a feeding shawl, a cot sheet, a pram cover, a bassinette throw and as a floor rug so that baby can be allowed to stretch out safely in unfamiliar places.

Since those humble beginnings back in 2004, L'il Fraser has grown to become one of the leading baby wrap brands throughout Australia. L'il Fraser is now distributed internationally throughout Asia, and New Zealand with plans to launch into the US and UK at the end of 2013. Now mothers all over the world are enjoying the unique benefits of the perfect baby wrap. Despite the expansion across the world, quality and consistency remain the main priority for Lil Fraser Collection products as it was with Kate’s own baby boy in 2004.

The L’il Fraser Collection Baby Wrap is a proudly owned Australian company and invention. Our wrap is made from 100% jersey cotton and is now available in ten different colours, with more beautiful designs on the way.

The perfect baby wrap had to address a number of important elements. It had to be large enough to accommodate babies of all sizes and have enough stretch to allow freedom of movement without unwrapping during precious sleep time. And the perfect size and fabric would mean it would be versatile enough to be used in other ways. Being multi-purpose, the ideal baby wrap would save valuable space in the nappy bag and eliminate the need to buy other items.

A unique weaving technique was also created to ensure a natural stretch without synthetic fibres being used in the manufacturing process.

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Tags: baby-wrap-jamie, lil-9341030000167, l-il-fraser, feeding, breast-feeding, sleeping, outing, accessories, bedding, sleeping-bag-swaddling, gifts, baby-shower